Benefits of Joint Venture Marketing

The term Joint Venture or JV is one that is being thrown around a lot online nowadays but having read many books written by so called Joint Venture experts it becomes obvious that most people are missing the full extent to which JV's can be used to add profit to a business. Most of these experts will tell you that a joint venture is when one company mails an offer to their customer database promoting the product or services of another company and receives a commission for any sales that result. This form of JV is also known as a host-beneficiary offer, a phrase coined by Jay Abraham.

In reality Joint venture marketing can be so much more. A joint venture is any marketing promotion that involves 2 or more organisations for mutual gain. If you were to walk in to any McDonalds store today you would find multiple JV's in action. Take a look at their kids' meal and you will probably find a toy from a company looking to promote their toy brand or latest movie.

When you expand your thinking you instantly expand your opportunities to profit from JV's.

Lets look at a few of the benefits you can enjoy by including joint venture marketing tactics into your marketing mix.

1. You can set up Joint Ventures to get more customers. Customers who are already presold on the benefits of your company so they only want to buy from you. When your JV partner endorses and promotes your product or service to people who know and trust their business you get instant customers who want to buy from you.

2. Joint Ventures can be used to tap in to thousands, possibly even millions of dollars of other peoples advertising capital. Your JV partner has invested a fortune into his/her business to obtain the customer following they have. When they promote your business to their database you get instant access to that valuable investment.

3. The right JV will add additional revenue streams to your business requiring no additional work or investment on your part. You can promote your joint venture partners services to your database and get paid a percentage of the sales generated. The money you earn is pure profit from day 1.

4. JV's allow your business to leverage off the resources of other organisations.

5. JV's let you capitalize on your businesses hidden assets.

6. Your business gains credibility in the eyes of the customer when you are associated with well respected businesses.

7. You can grow your business significantly without spending a single cent on traditional advertising.

8. You gain greater control over customers purchasing habits allowing you to control your businesses downtimes.

9. JV relationships are a great way to separate yourself from the competition and establish your business as a market leader. The most powerful leg up you can give your business is to do something totally different because when your business is unique then by definition there is no competition!

10. JV's can be used to encourage your customers to spend more money - more often.

11. Low cost advertising. Traditional advertising can be expensive. Joint venture marketing can save you that expense by letting you promote your business for FREE.

12. Fast, effective, results driven advertising. Joint venture marketing is a direct response marketing method, which drives immediate results.

13. Wholesale Advertising. Cash is the only form of trade in traditional advertising but joint venture marketing lets you give away samples of your product or service to get new customers so your only cost is the wholesale value.

14. Increase profit by creating an 'Incredible experience' which drives referrals and word of mouth advertising. Giving away gifts and running generous promotions gets people talking, and recommending your business, another FREE advertising method!

15. Increase customer loyalty dramatically. Customers will generally remain loyal to businesses that treat them well and give massive value.

16. Decrease your customer acquisition cost. Joint venture marketing gets new customers to your business at a fraction of the cost you'd expect to pay in traditional advertising.

These are just a few of the benefits.... they're endless!

If you would like to arrange some Joint Ventures to promote business you should take out a FREE listing with 1000legs.com. This online networking site will help you connect with potential JV partners. Go to http://www.1000legs.com For an in depth look at the various JV strategies you can employ to promote your business I highly recommend the book The 3 Way Win. Go to [http://www.the3waywin.com/marketingproducts.ag.php] for more information.

Proposing a Joint Venture Offer that Cannot Be Refused

Joint ventures are an excellent strategy for increasing your market reach and overall revenues. However, the question is, how can you entice a prospective partner to join you in a lucrative joint venture? Not everyone can see the big picture quite as vividly as you can ' and therefore, it is important to employ strategies to make sure you both are on the same page of excitement.

Increasing the value of the partnership

There is only one bottom line to attracting a joint venture partner: provide significant benefits. Of course, this is easier said than done, and therefore, there are several strategies you can take to enhance the lure of your joint venture proposal.

- Craft your proposal with only the partner's perspective in mind. You already know what the joint venture will bring to your benefit, so there is no need to re-hash this information in your offer. Instead, your proposal should truly focus on how your potential partner can benefit significantly from this joint venture.

- Clearly outline all of the benefits. What seems obvious to you may not be apparent to your potential partner. Being too clear is never a flaw, but vagueness is always a fallacy. Make sure that you specifically highlight all of the benefits to your potential partner, whether tangible or intangible. Of course, the partner will gain additional sales and revenues, but what about the intangibles, such as increased branding, new market segments, and free exposure to a target audience? The revenue benefits may not be seen immediately, but certainly offer long-term benefits.

- Make your offer standout from the competitors. Chances are that if you are approaching a potentially lucrative partner for joint venture purposes, then other companies are doing the same thing too. Making your joint venture enticing means standing out from the crowd. If you are willing to provide your potential partner with a higher commission than the industry standard, then make sure to mention that first. This will attract their attention, motivating them to read through your entire proposal and absorb the benefits.

- Be exclusive. If you have joint ventures with anyone and everyone, then the most lucrative potential partners will not be enticed. Why would they want to joint venture with you when your partnerships are already saturated? Make sure that your joint venture proposal feels exclusive, and you can discuss the reasons why this proposal is unlike the others already out on the table.

- Demonstrate your understanding of both lists. When you show your potential partner that you have a full understanding of both your customer bases, this demonstrates that you fully understanding the prospects of the joint venture. Point out both why and how your customer list benefits the joint ventures endeavors. The more specific you can get, the more enticing the offer is.

Joint ventures go above and beyond the standard affiliate marketing. Typically, joint ventures can offer significant rewards for both parties that supersede the affiliate relationship. Subsequently, the work you put into enticing your ideal partner will be worth the payoff in the end.

Copyright (c) 2008 Christian Fea

Christian Fea is CEO of Synertegic, Inc. A Strategic Collaboration Marketing consulting firm. He empowers business owners to discover and implement Integration, Alliance, and Joint Venture marketing tactics to solve specific business challenges. He demonstrates how to create your own Collaboration Marketing Strategy to increase your sales, conversation rates, and repeat business. Contact: christian@christianfea.com
http://www.christianfea.com

The Benefits Of Joint Ventures

For those who have been involved in Internet marketing for a long time, the benefits of joint ventures are pretty well known. But if you're first starting out, you may not know why or even if you should get involved in a joint venture. Well, the answer is a resounding YES. In this article, I'm going to point out just a few of the many benefits of a joint venture. After you're finished reading this, you'll want to get out there and find yourself one of these as quickly as possible.

The most obvious benefit of a joint venture is that you don't have to do all the work. While each joint venture is different, for the most part, the work is pretty much divided down the middle if it's a true joint venture. So maybe one person will work on creating the web page and graphics while the other person will work on the sales copy. Maybe one person has a large list to market to while the other person has the technical skills needed to create the product itself. In a true joint venture, both sides share an equal part of the burden of getting the venture off the ground. This means less work for both parties.

Another benefit of a joint venture is obviously the money to be made from a successful one. Yes, it is true that in a true joint venture, the profits are going to be split right down the middle, but the potential for larger profit is much greater with a joint venture. The reason is simply because when you have two forces joined together, you have the advertising efforts of both parties going at once. You're bound to reach more people and thus make more sales.

While this all sounds well and good, you're probably asking "How do I get a joint venture?" Well, unfortunately, that isn't always the easy part. Human nature being what it is, both sides are going to want to know that they're bringing equal parts to the table. This is why it's very hard for a new marketer to approach an established veteran for a joint venture. The seasoned pro is going to want to know what's in it for him. Unless you've got a really dynamite product, or are a crackerjack developer of software, you're going to have a difficult time convincing a potential partner who is already making a good living online to give you a shot.

Having said that, there is an old saying, "Nothing ventured, nothing gained." Even if you think you have absolutely no chance of landing a joint venture with a big shot online, a professionally written letter and a confident approach may just land you that joint venture. Why? Because the successful marketers online know that they have to constantly be on the lookout for new products in order to stay ahead of the game. This gives you a decent shot at being the next person to capture that marketer's attention.

A joint venture is a marketer's dream come true. Do whatever you can, within the bounds of the law and good taste, to get one.

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Joint Ventures - How To Make Money With Joint Ventures

No other form of marketing is quite as powerful as using

joint ventures. Joint ventures are nothing more than two or more like minded

businesses working together to endorse and profit from each

others products. The truly successful internet marketers use joint ventures

as their number one way of generating a huge monthly income

and you can do the same thing.

In order to start using joint ventures for your own business

you will need to have your own product. The best type of product to do joint ventures with is simple information products in the form of ebooks. You will want to put together a top quality product in order to attract partners to do your joint ventures with. A product with a higher price point and higher pay out will always pull in more joint ventures than a low cost product.

Another thing you will want to do is give away a large portion

of the profits to your joint venture partners. A good starting point is to pay out a minimum of 50%. Most good joint ventures pay out 60%-90% as it is important to remember that the real profits from doing joint ventures are in the customer list and back end promotions.

In order to find partners to do joint ventures with, you will want to search for others who have similar products like yours. Not exactly like your but related to your topic. Once you find a few potential partners, you should send them a short email letting them know a little bit about who you are and why you are contacting them.

Also include a free copy of the product for your potential

joint venture partners to review.

You can use joint ventures to quickly boost your profits

and build a solid customer list very quickly if you are

persistent.

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Enter Into Joint Ventures With Caution

A joint venture, or JV, is the name for the entity created when two companies or individuals create a mutually beneficial partnership. Joint ventures can be a great means for small businesses to gain market share or increase their skills and services. In order to create a successful JV, however, there are a few things to keep in mind.

A joint venture entered into without research or caution is setting itself up for failure. If both parties don't take the process seriously they could lose valuable time and money, or worse destroy their business. To avoid these pitfalls, there are several things one can consider: choose your partner carefully, make sure you share a common goal and above all, stay organized.

The choice of partner is the most vital part of starting a JV. You should know the person well enough to have confidence in them and to know whether they are trustworthy. There are plenty of fast talkers out there who are eager to separate a fool from his money. As with everything else in life, if it sounds too good to be true, it probably is.

It's best to find out as much as you can about any partner candidates you're considering. Look up information about them online and ask them for references and a detailed resume.

Knowing as much as you can about your partner is important, but it can be detrimental to enter into a business agreement with a close friend or loved one. If the JV were to fail, you could lose a valuable relationship along with your business. It can also be tempting to cut corners if you're working with a friend. It can be awkward to write out a binding legal contract that outlines both of your responsibilities when you would rather just trust the person to uphold his or her end of the deal. If you give in to this temptation, it might turn out that you never had the same long-term vision of the JV at all, and it can turn into a disappointment for all involved.

Just like in a marriage, it's good to look for a partner that balances your prominent traits. Maybe you're good at keeping financial records, but you have trouble thinking of creative marketing campaigns. Look for a partner who can add some pizzazz to your joint venture. In turn, she might not be the best bookkeeper, so your skill set will compliment hers as well.

Determining that both you and your JV partner share a common vision is another important aspect. To reach a particular goal together, you must both know what the goal is and understand how you're going to get there. If your partner believes the goal of the JV is to grow the business to a very large one, and you believe the goal is to keep the business small so you can run it on the side, you're not very likely to work well together. You can't possibly reach both your and your partner's goals because they conflict!

Good organization can help ensure that your and your partner's visions match. To begin, create a business plan that clearly defines what you want to achieve and when you expect to achieve it. The plan also explains who will bring which assets and skills to the table.

As much as you might want to keep your partnership friendly, you must create a formal, binding contract. This document will keep everyone on safe legal footing if their responsibilities are called into question.

Time management is also a must when going into business with someone else. It's important to know your limits and not to bite off more than you can chew. Starting a joint venture can be stressful, and you won't be able to do everything at once. Take your time and complete one project at a time, and everyone will be much better off. Make sure your life can allow for the additional stress of a joint venture before signing any agreements with a partner.

With the right partner, shared goals, and clear organization, a joint venture can be one of the best means of increasing your company's size, skills, and customer base. Just make sure you spend time learning everything you can about how the joint venture will work for you, who your partner is, and how you can reach your goals together.

Lazy Internet Marketing (Justins Website) is our recommended resource for Internet Marketing including Joint Venture training on the Internet. To learn more about Joint Ventures try: http://www.lazy-internet-marketing.com/bm/joint-ventures.ag.php

6 Tips to a Profitable Joint Venture

Joint ventures are an extremely effective way to break into the Internet business market. Joint ventures also help to keep your business riding high as you bring in more subscribers and increase sales. Therefore, an Internet business entrepreneur should participate in and actively seek out joint venture partnerships.

When seeking out and creating joint ventures you should keep a few things in mind. Following are tips to help you set up and maintain an effective affiliate program in your joint venture.

Joint Venture Tip #1: You should have an affiliate manager program set up before you take part in a joint venture. Kick Start Cart is an excellent program to use.

Joint Venture Tip #2: Place all your digital products on http://www.clickbank.com. Why? Clickbank has an established affiliate program that makes it simple to create joint ventures.

Joint Venture Tip #3: If you are offering a digital product to affiliates then you might want to be more generous to the affiliate. This means that you offer 70% commission to the affiliate while you take the remaining 30% commission. Normally, a joint venture has a split of 50/50 for the commission. However, for digital products the 70/30 split will bring in higher quality and more motivated affiliates.

Joint Venture Tip #4: Bribe joint venture parties to become your affiliate. A joint venture partnership needs to be beneficial for both parties involved. Therefore, you need to make your offering attractive to an affiliate. What is in it for them? In certain situations you can offer a 100% commission to affiliates. This may seem crazy, but it is a long term strategy. The 100% commission will motivate affiliates to heavily promote and sell your product. You won't make the commission at that time, but you will bring in a quality subscriber list which you can promote to and make money off of in the future.

Joint Venture Tip #5: Find an affiliate program that is easy for BOTH you and the affiliate. You want to make it as easy possible for an affiliate to partner with you. You should provide the content for the Google Adwords advertisements, emails, banners, etc. for the affiliates. Have the content all ready to go so the affiliate can simply take your information and plug it into their strategy.

Joint Venture Tip #6: Sign up for affiliate programs to find out how they manage their affiliate program. You don't necessarily have to sell anything for them. You just want to model their strategy if it is lucrative. Success leaves clues. Use these clues to your benefit. A great affiliate program to check at is [http://www.promotematt.com/]

Matt Bacak began investing his first earnings at the tender age of 12, a young businessman in the making. Now, 15 years later, Bacak survived failed businesses, botched partnerships, heavy credit card debt and bankruptcy - all in preparation for the accomplishments he has achieved today as a well-established Internet millionaire and best-selling author.

For more information, visit http://www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at http://www.promotingtips.com

Joint Ventures - 5 Great Things About Joint Ventures

One of the neatest things about doing joint ventures on the internet is you get to meet people just like you. A joint venture is an entity formed between two or more parties to undertake economic activity together. With internet marketing this is easy to do. Here are five great things about doing a joint venture online.

1. They are easy to do. A joint venture can be anything from trading mailing lists to creating and selling a new product. Because it is done on the internet you will very rarely ever meet face to face with your jv partner.

2. Meeting people to do joint ventures with is easy to do as well. Many jv's are formed through internet marketing forums. When you hang out in a discussion forum you get to know people you would other wise never meet.

You also can bounce ideas off of each other and out of that can come a possible money making joint venture. Millions of dollars in sales happen strictly because of joint venture marketing created out of a meeting in a forum.

3. Joint ventures can create leads for future sales. Not all of the benefits of a jv are financially rewarding immediately. But being able to build a list for future follow up is always a good thing on the internet.

4. One benefit many people who do joint ventures report is they love the fact they are working with someone and not alone. If you quit your job to work on the internet you can begin to lose contact with people.

Sitting in front of the computer all day long can get lonely. Having a jv partner to work with to achieve a common goal is a great way to over come the loneliness working online by yourself can bring.

5. Developing a new product on the internet can get expensive when you are doing by yourself. This can be expensive both in the money and time you have to invest. Joint ventures are great because you can split the cost of time and money among the jv partners.

Of course you have to share the profits as well, but this is a small price to pay for a successful joint venture.

When you first start your internet marketing business setting up a joint venture can be difficult. Over time you will begin to meet people and doing a joint venture can be very rewarding. Hopefully these five things will help you in your next joint venture.

Bob's Shades of Cool website offers articles, products, and programs that can help you make money while you work at home. To find this and much more, check out his web site at Shades Of Cool.