Joint Venture Marketing Not a Country Club

Joint Venture Marketing and business match making web sites and consultants are beginning to pop up all over the internet, and the affiliate marketing arena is leading the pack.

New arrivals to the internet marketing scene are reading the illustrious e-books on Joint Venture Marketing and devouring the promises of instant credibility and overnight profits. However, what many find out when getting to the web site promoted in many of these e-books, is yet another site filled with highly published names, but little substance.

Acceptance into the "Good Ole Boys" network charges fees that would rival many country clubs. But what do you get out of it? Is it worth $75.00 a month or more for the honor of rubbing elbows with top earners? Is there a service provided somewhere in all the hype?

As with anything you consider exchanging your dollars for, it's a buyers beware situation. And again, educating yourself before plunking down your dollars is critical to finding successful joint ventures without having your wallet needlessly eviscerated.

Joint Venture Marketing is the temporary partnering with another entity for the mutual benefit of participating parties. It is a delicate, intricate and sometimes labor intensive construction of a relationship that has to be based on an element of trust. This isn't done overnight, no matter what some e-books tell you. It can be enormously profitable, but your profits are reflected by the groundwork you put into it.

A Joint Venture, in the internet marketing arena could vary in nature, from something as simple as a link exchange, to a full blow agreement to promote a product to another party's consumers. Finding a business that can exchange ads, endorsements, offer a testimonial or trade promotions of each other's e-zine lists takes time and research.

Searching for joint venture marketing is akin to the singles dating scene for business. There is a matchmaking art to it that should be recognized and practiced. Some do's and don'ts for your foray into joint ventures:

Don't - just fire off generic letters of proposal to a mass of potential partners.

Do - Get to know your potential partner(s) before offering a deal. This means possibly signing up for their newsletter, or emailing them and showing an interest in their business. Don't be afraid to ask questions. Most businesses online will be flattered with genuine questions about their product or service.

Don't - focus on yourself or your product when writing your proposals.

Do - Focus on the fulfillment of the needs of your PARTNER'S CLIENTS, in relation to your product. A person coming to you to buy a drill doesn't want a drill, they want a hole. A person looking for insurance doesn't want insurance, they want protection. A person looking to buy advertising doesn't want advertising . . . they want SALES.

Don't - Lay everything on the table in your first contact or email, even in the proposal itself. You are not placing an ad, so don't write your proposal like a sales letter.

Do - Write a short, three to four paragraph proposal to include the BENEFIT to your potential partner's clients, and the benefit to your potential partner (is it splitting profits on the sale, or exchanging endorsements). You can work out the details later if he is interested. Get something in agreement in writing before allowing the promotion to take place.

Allow your potential partner to ask questions about your service as well as yourself. He is considering endorsing your product to a client base that he's worked hard to acquire. Therefore, he also needs to be able to trust you and your ability to deliver. Don't be offended. This is a positive sign! Reply with empathy.

If designed properly, a joint venture marketing deal can open many doors for you, not only in sales, but in building a business ally, acquiring new clients, expanding services and appeal for your potential partner, as well as saving you money in advertising costs.

Haphazardly diving into joint venture deals can also result in stolen ideas or a ruined reputation. All sides of the deal must do their homework on respective members of the deal, and the product being presented. A bad deal can cause backlash for both parties.

I have participated in partnerships that have netted me thousands in sales in a short amount of time. I have also been a victim of a bad deal that killed one of my affiliate programs. I could run a graph of the varying experiences I've had, but the bottom line is this . . .

The reason Joint Venture Marketing is so appealing is because it works. If approached professionally and researched thoroughly, a joint venture deal can effectively launch your new business, obtain more sales in a shorter amount of time and enhance your credibility while significantly reducing your advertising costs. Of all the methods of advertising and marketing online today, it is probably the least risky in terms of ROI (return on investment).

If you are unsure about how to approach a deal, then get some help. There are services online that will broker a deal for you, or match your particular product or service to other complimentary businesses out there. If you are new to this, it is worth it to use these services.

Find a brokering service that will walk you through deals, so that you can learn and eventually find deals on your own. Do a search on "Business Matchmaking", "Joint Venture Brokers", or "Joint Venture Marketing Dealmakers". However, you will want to take the same due diligence before laying down your money.

Some business matchmaking services will charge you a monthly fee that usually runs about the same as a dating site. Other services will only charge you a small percentage of the profits generated. Others will charge you an up-front fee or all of the above.

Find what you need, email them and research any service. Ask for referrals. Inquire on their record. There are good services out there and it pays to use them if you feel you need some help getting started.

I highly advocate Joint Venture Marketing, if treated as a professional marketing technique and not a punch-line. It's not a country club for the self-exploited internet marketers. It's a viable and highly profitable alternative to the ever-increasing cost of marketing your business. Handle it with care.

Bonnie manages a joint venture marketing membership site where she assists new product development and marketing through writing articles, press releases and matching potential partners at http://www.trinityonlinemarketingschool.com

Your competitors may be a resource - propose a Joint Venture with them

What do you think of when you hear the words ~ joint venture? Do you think that large companies working on contracts of several million dollars? Or, you can see entrepreneurs engage in partnerships that can share some or all of the following: intellectual property, assets, data, knowledge, and last but not least profits.

Manage a joint venture

It is important to remember that a joint venture is not a merge, so there is no transfer of any type of property. However, it may be a good idea to describe what each party is bringing to the table in the form of a legal agreement. It can also be a good idea to describe what the goal is to help alleviate the implied expectations on the part of either party. There are many models available online if you choose to make something of yourself. Most business people recommend the presence of a lawyer at least review your document to make sure that you are not inadvertently sign part of your business more far.

Creative relations joint venture

Because it is not a merge, you can use this model in a variety of ways, including as a small business. This will allow you to share the resources, not only for your own free industries, but with your competitors. It is, of course, if your competition is open to the idea. Of course, when you engage in a joint venture with your competitor, you will want to ensure that you have completely exclusive and protected information, but this type of relationship can be successful.

Here is an example of the real life of a joint venture competitive: there were two companies of staffing which combines the resources of wooing a large client that none of them has had the ability to service. The two owners know and respect each other, then they decide that a joint venture may be in order. After discussing the logistics of such a company, it was decided that they would each service a specific geographical area for the client to prevent the doubling on the staffing of the assignments. Then, if one or the other could not service demand of the client in their field, they would pass the company to the other body. In this way, the client has served at any time, and two small companies were able to acquire a piece of the action in the field of large enterprises. The company has worked so that the two companies have increased their margin of 30%. Realizing that they could do more with major clients, they quickly adopted the philosophy of the joint-venture in their business plan overall. Guess what? He has worked.

Again, it is possible to joint-venture with your competition, if you are creative. What a photographer that has too many companies of marriage at a time of the year? By spouse to venture with a competitor, it might be possible to still revenue; you turn not far off the company because you can have the other photographer cover the opportunity.

Find the good joint venture adjustment

Joint venture with a competitor can be a frightening proposition. It is wise to know that you are joint venture with, and how they normally do business. If you have similar operating procedures, this might be worth an exploratory meeting to see if a joint-venture could become a win-win for both companies. A conversation never hurt. Did a trial run. Forget not that the key to a large joint venture is to communicate, communicate, and communicate. You must communicate expectations, operation of the procedures, schedules and the like. Who knows? If it works, you can yourself find strengthening of sources of income that you never could have imagined.

Christian Fea is a Collaboration Marketing strategist. It allows business owners to find out how to implement integration marketing tactics, Alliance and joint ventures to solve their specific problems. It shows how you can create your own Collaboration Marketing strategy to increase your rate of conversation sales, new and repeat business. It can be attached to the: http://www.christianfea.com

Find joint venture partners Just Got easy

Find joint venture partners was not easy until now. Everyone knows that joint ventures are the number one, fastest growing, the most cost-effective form of strategy of marketing in the world, however alliances can be tedious and unproductive if you do not know what to do or where to find.

In the past, people were hired brokers, joint-venture software has been purchased and are good tools if you have the time to invest to learn to use. More importantly, it is the ingredient that makes a JV become cost-effective and work and is in fact have a JV partner to create an alliance with.

In the past, entrepreneurs have sat on their offices and asked to whom they could know that they were joint-venture with and discovered that they try to work in partnership with the colleague they joint ventured with last week. This creates new customers fast enough step and leaves your sales stagnant and your clients ask you where you are. So of course the contractor began to turn to the internet to find the JV partners.

Sites like Facebook and MySpace can be ideal to help you build a loyal customer following, but not if you do not have good connections or now know how to use them correctly. Companies create new profiles on sites like these every day to discover that it be hours and hours of time to make even a dent in the enormous Web sites. Most entrepreneurs do not have the luxury or time and then must make even a joint venture partner to produce these networking sites.

If you are a contractor and you try to make the most of your resources, you must be aware that there are tens of thousands of people like you, who want to meet you and joint-venture with your company. The trick to actually achieve your goals is to "meet" really these other entrepreneurs who have good connections and then learn that JV marketing strategies will work best for your business, which is a joint venture Club. A club can help you reach and exceed your goals.

A club, gives access to entrepreneurs, from around the world, just as you are waiting for to make an alliance with them. There is no duty cross guards the door. No decision-making of hundreds of telephone calls make you to your guru of dream. Now, there is instant access to this large company or great guru.

A club offers training in all aspects of making a correct transaction of the joint venture. They offer this for free so that you don't have to pay for a course of joint venture. This ensures the success of your joint venture transactions and provides your company with credibility to the other members of the Club private Joint venture.

In a club such as the private Joint-Venture Club, you have company mentors and multi-millionaires who share their secret strategies for free. You have meetings in the virtual conference room where you can
your ideas, issues and challenges before other entrepreneurs can help you brain, and the solution search with you. It is part of a private JV Club membership.

In a club, you are no longer the lone contractor. There are entrepreneurs that you can create alliances with and build your network of colleagues as soon as you build your network of customers.

You can create products with other entrepreneurs, launch together, create profit, gain market share and never pay a broker of joint-venture again. Save your money, in a club, you have access to all of this simply because you are a member. Membership has its privileges.

If you want to explode your sales and build your business with your network of rapid customer and then a joint-venture club is the faster, safer, more friendly way to learn, have access to and create an empire of joint venture.

Vickie Jimenez is the author of "Champagne thoughts and Caviar of the Science of power results-oriented thinking" and has more than 20 years in the field of personal development. She is an expert in mind and personal business performance and management of the work environment. She is a speaker, corporate trainer and the CEO of systems of success seminars. She learns to companies and individuals how to strengthen the accountability and performance through self-command. increase of production, income, culture, sales and career satisfaction. For more information, visit http://privatejvclub.info or http://successsystemsnow.com

Joint venture agreements and what they can do for your business.

A joint venture agreement is a legal agreement outlining a joint-venture. A joint venture is a partnership that is usually created for a specific business or transaction project. Usually, a joint venture is undertaken for a limited period of time. In General, a joint venture will last for five to seven years.

For a joint venture, two or more companies agree to share the risks, rewards, capital, human resources and technology while forming a new company under mutual control. The agreement is generally formed for a particular project and will be usually be dissolved once the completed project. The members of the joint venture share all legal obligations and are treated in the same manner as a partnership on income taxes.

A joint-venture agreement can be made for many different reasons. They are frequently used for real estate transactions when two or more individuals wish to develop a particular piece of real property. They are commonly used by companies to find a foreign market. A foreign company will often have an agreement with a domestic company that is already in that particular market. Generally the foreign company can contribute new technologies and practices and the national company can contribute well established relations, government documents required and their experience to the joint venture.

There are a number of benefits that come to form a joint venture. One advantage is that it offers businesses the opportunity to acquire skills and capabilities. It also allows companies to enter a related company or the new market, as well as the technology gains and expertise. While they are legally "partnership", they are not to involve any kind of long-term commitment.

However, the financial needs and risks are shared between the original parties for the duration that reduces the overall risk and the financial obligations of each party. Joint ventures often lead to the development of new products and technologies.

Of course, a joint venture agreement is not without risks. There are a number of potential pitfalls. Individuals or companies may find that they have different philosophies, expectations or the objectives of the company. An imbalance can evolve in the degree of investment and the jurisdiction which is provided by individuals or companies. It may not be adequate support, identification or compensation for the management or senior management teams. The company styles and cultures of the joint venture partners may eventually come into conflict. None of these problems can lead to loss of profits, investment, time and energy. It is even possible to legal battles to ensue.

The forms involved in the creation of a joint venture include the agreement, a memorandum of agreement and any additional agreement. It is also necessary to obtain regulatory approval. This can be a time when it is useful to consult a lawyer and to make draft documents required, but as is so often true in the era of the internet, it is possible to buy uncompleted forms online.

Mark a. Warner research analyst is a Joint Venture Agreement for RealDealDocs.com. RealDealDocs gives you access to insiders to millions of legal online documents developed by law firm high to United States you can download, edit, and print. Search free of charge to the RealDealDocs.com.

Joint Venture Marketing on the Internet - Increase Traffic & Make Money the Easy Way

If you are a business owner who wants to significantly increase your market reach, break down entry barriers to a new market, or simply generate skyrocketing profits in a short amount of time then a joint venture may well be in your future.

Hopefully you've heard of joint venture marketing (JVM) and have at least a basic understanding of what it's all about. In all honesty, joint ventures (JV's) are what business is made of. They are one of the simplest and quickest ways to make a lot of money in a very short amount of time. Joint ventures work so well, that fortune 500 companies do them all the time - McDonalds does them, Wal-Mart does them (they do it together), and so should you.

JV partnerships can be one of the most rewarding and profitable methods used to influence your online business in a financially positive way. If you're not utilizing this strategic weapon, chances are your competition is (or will soon be) using this to their competitive advantage, quite possibly against you. According to the Commonwealth Alliance Program, businesses estimated that in 2005, 25% of their total revenue (40 trillion dollars) was the result of joint ventures.

A joint venture is defined as a cooperative arrangement or partnership that will mutually benefit two or more companies or individuals that have complimentary products and/or services.

Let me give you an example of a simple JV:

Company X sells home study computer courses on various topics including: word processing, email, the internet etc. Company Y sells computers online at an average of about 100 per week. Company X thinks that Company Y would be a good JV partner, so they call them up and agree to form a mutually beneficial partnership. Company Y is going to let company X send a sales letter to all of their previous customers from the last four years (100 per week x 52 weeks per year x 4 years à 20,800 customers) in return for 50% of the net sales. Company X sends out a well-written sales letter and receives an industry average response rate of 2%. Since their average sale is approx. $50 their total sales are ($50 x 20,800 x 2%), or $20,800, which they split 50/50 with company Y.

$10,400 is a lot of money, especially for only a few hours work sending out a simple sales letter to someone else's email list... but what if we could somehow increase the response rate? What if we could double it? Then double it again? Is an 8% response, or better, unheard of? Absolutely not! That's what endorsed JVM is all about. You know at the start of this article where I said that JV's are one of the easiest and most successful ways to make money in business? Well... I didn't tell you the complete truth! Endorsed joint ventures are without a doubt, are one of the best ways to make a lot of money quickly and easily in any business.

There are many different types of joint ventures, but since this is an internet marketing book, we're going to concentrate primarily on electronic or online joint ventures.

An endorsed JV is when the company or individual that you are partnering with endorses or recommends your products or service to the customers on their mailing list. This is one of the only ways that you can successfully go directly from a prospect to a customer. One of the reasons that this can be so successful is that your partner already has an established relationship with everyone on their list. They have an established rapport with their customer base who values their opinion.

Let me show you an example of why endorsements work so well:

My wife's grandmother was in town (she lives in Bermuda) and had lunch with my wife at a local restaurant. When they returned, I asked them how their lunch was. Her grandmother said that her meal was "heaven," and that she'd just eaten some of the best ribs of her life. I love ribs, so the next time we went out for dinner, guess where we went? And guess what I ordered?

Now, if I received a flyer in the mail from Rob's Rib House advertising "Best Ribs You'll Ever Eat?" would I eat there? Maybe, maybe not.

You see the difference is, I know my grandma-in-law - we have an established relationship. I know that she is a very classy lady who has traveled the world many times over, and that she really appreciates good food. If she says something is "heaven" I know it's going to be excellent; and there's an excellent chance next time I have an opportunity to try it, I will.

When you receive a flyer in the mail from a restaurant advertising that they have the best ribs in town, why should you believe them? Isn't it possible that their opinion may be a little biased? And exactly whose opinion is it anyways?

Still on the topic of ribs, if you read an article written by a renowned restaurant critic, who rated the ribs at Rob's Rib House, number two in the entire country? If you enjoyed ribs as much as I do, might you possibly go a little out of your way to try them? Of course you would.

That's the power of using an endorsement in your marketing. Many large companies have paid celebrities millions to appear in their commercials and ads. Most people know Michael Jordan isn't going to put his name to a product that is crap, and risk harming his reputation; even if he is getting paid to do it. Just the fact that Michael Jordan supports something instantly communicates that the product is quality, and endorses (or gives credibility) to the ad.

Let's take a look at an example of an endorsed joint venture versus cold mailing:

Let's suppose that you are selling a $97 home study course on how to write a book and get it published. Since you don't have a mailing list of your own, you set up a JV with someone in a similar but non-competing business who has a 10,000 person list. If your mailing goes well, and you get an industry average 2% response rate, your total sales would be $19,400 (10,000 x 2% x $97). Why is your response rate only 2%? Because people don't know anything about you, your business or your product. You're a stranger. You haven't established a relationship with them, and they have no reason to believe what you have to say is true - why should they? Not to mention that they are afraid of being ripped off.

Now, what if you got the owner of the mailing list (who communicates regularly with his clients, and thus has established a relationship with them) to write an endorsement on top of your sales letter? They could let their customers know how great they believe your offer to be, how valuable your product or service is, and how it has positively affected their life. If you took the exact same product, mailing list and sales letter, and did everything else the same, except that now you have the owner of the list endorsing you, do you think that you might be a little more successful?

If your JV partner had most of the key factors in place such as a good relationship with a high quality list, instead of a 2% response rate, you might achieve a success rate of 10% or more. Let's do the math, that's (10,000 x 10% x $97) = $97,000. That's incredible! One short letter made you five times more money than even the most well written and powerful sales letter ever could. That my friends, is the power of endorsed joint venture marketing.

Perhaps the best part about JVM is that it creates a win - win - win situation. Your partner wins because they make money with little or no effort, you win because you get a lot more sales than you could get on your own, with little, or no advertising cost, and the customer wins because they get affordable access to a product or service that benefits them.

The benefits of forming a JV partnership really are limitless. Here are 10 of the more potent benefits you might expect:

1. You can increase your credibility by teaming up and getting endorsements from other reputable businesses or experts.

2. You can very cost effectively gain new leads, customers and/or newsletter subscribers.

3. JV's save time and money on marketing and advertising costs.

4. You can easily and conveniently increase your sales and profits.

5. You can offer your customers new products and services.

6. You can target other potential markets, and/or find hidden income streams.

7. You can expand and grow your business quickly.

8. You can spread/reduce risk.

9. You can develop new technology (ie. software).

10. You can increase product distribution.

There are risks involved with joint ventures, but they pale in comparison with the risk associated if you partook in the same activities alone; and the potential rewards far outweigh the risk. Some of the risk you would expect to shoulder may include any number of the following:

- Wasting your time

- Losing money

- Accomplishing nothing

- Reducing your credibility

As always it is important to completely evaluate the risks involved and do your homework before and during the process.

JVM is also a good way to get started in building your email database. But it proposes a little difficulty, which needs to be overcome. If you are relatively unknown, how do you get someone to agree to let you send out an email to their database?

You do everything you can to make it as easy as possible for them, and make the offer as attractive as you can. Give them a large percentage of the sales that you do with their list. Heck, even if you give them 100% of the sales or profits you make it can still be well worth it in the long run for you on the back-end.

Above all, joint ventures are great for everybody. Everybody wins and there are no losers. JV's are one of the fastest ways to grow your business and is something that you should look into implementing immediately, if you haven't already. Always keep a lookout for qualified JV partners.

Justin Michie is a well respected Internet Marketer and author of the most up to date and comprehensive Internet Marketing Book available: Street Smart Internet Marketing. For more information on forming Joint Venture partnerships, check out his brand new Internet Marketing Book at www.InternetMarketingBook.com

Joint Venture Principles

A joint venture is a temporary business alliance between two parties that come together to take advantage of the others' abilities to do something productive and earn profits from the business collectively. Since it is a temporary set up and lasts for a few weeks or months it does not require a permanent registration such as a partnership. The cumbersome process of making the alliance official is unnecessary and avoidable. However, in recent times a lot of construction work projects are being accomplished with the help of "long term" joint ventures which take relatively more time to complete than the usual joint ventures.

The two ways to maintain accounts in Joint Venture:

o Same set of books of account- Here both parties involved in the joint venture record their transactions in the same set of books of accounts. This is not very convenient.

o Separate set of books of accounts- Both parties maintain complete books of accounts based on their individual transactions which are compared at the end of the JV alliance to conclude the profits or losses (if any) between them.

The term joint venture is implicative enough to mean that each party involved assumes a specific task in the business to make things more convenient and prompt. Therefore, if one of the participating sides lives near the transportation area then that party assumes the responsibility of sending the products to other party. The other party receives the goods and take responsibility to sell it since it has an advantage over the market access.

In order to keep sufficient records of the transactions and actions taken by the two parties they should maintain proper books of accounts so that they can be tallied at the end of the venture.

Joint Venture with X

This is a special ledger account that should be maintained in a separate joint venture accounting book to make things easier. Each party involved in the venture needs to maintain this book so that in the end both books can be compared to understand the debit and credit transactions made by them.

Once this analysis is made a memorandum statement for joint venture is made to understand which party owes what amount to whom. This memorandum is taken as the guide to prepare the final joint venture account separately in the book of each venturer to see how the profit or loss has turned out.

If all transactions were recorded accurately from the beginning till end then the find account should reflect equal balances in both the venturers' accounts, except on opposite sides of the ledger to show who owes who money from the venture.

The memorandum for joint venture that is created is just for the sake of convenience to make the final accounts. Therefore, it cannot be categorized under any specific books of accounts or accounting treatment as such. It is mainly to record the debit and credit balances of both joint venturers. The balance on this memorandum (debit or credit) explains who owes who money.

Christopher Freville is a very successful Internet marketer who is famous for creating programs that help Internet marketers in reaching their full potential. For more information visit Clickbank inner circle

What you have to offer a potential joint venture partner?

What are your areas of expertise? What business processes speak you? What is you have developed a new and useful product? When form you a joint venture, you must bring your strengths to the table and find a way to take advantage of these assets with your partner in joint venture for the benefit of both parties.

A joint venture may result in changes to your own business, or to require you to build on resources, you already have in place to make a success of the company. However, it is important to have a strong strategy and know where your strengths can better be used before taking such a partnership.

Disney breaks into Russia through joint ventures

You want to break into new markets? Here is an example where the Walt Disney Company has used its marketing assets to form a joint venture with a Media Holdings Limited. Media-One is a major broadcaster in Russia, which owns and operates 30 television stations across the country. Disney has proposed a joint venture with Media-One to launch a television channel of the Disney brand broadcasted in Russia.

Disney has offered to use marketing, responsible for the content and programming to design a family-oriented channel. Disney would also provide money cash and acquisition of a 49% stake in the business support. Media-One would hold a majority share and benefit from the Disney brand and experience of the media.

As a result, Media-one knowledge and operational experience in Russia, the broadcasting station and expertise of advertising sales portfolio created a unique family entertainment channel that plans to launch in 2009 with great success.

The objective of this joint venture was to become the most popular free TV to children and families in Russia and create an important and profitable advertising sales revenue source. The strength of the brand and the exceptional capabilities of programs of Disney will be able to make a success.

MOM and Pop to conglomerates Disney stores: joint ventures work

Your forces combined in a joint venture may very well increase your productivity, help your business grow faster and produce more. Choose the right partner can be the key to the success of the company. In the example above, Disney has chosen the leader of the Russian television broadcasting to ensure that the proposed channel would reach larger markets. This does not mean that you try to form joint ventures with only Fortune 500 companies. However, you must take a blow of eye to the success of your potential partner.

A JV partner should complement your strengths as well. The two of you reach completely different markets? Each of your products or services is well together? Your best chance at a successful joint venture is one where both parties can offer something for others resulting in financial rewards for all.

Joint ventures are not a means for a party depends on the other to do the job. Make sure that you are willing to share your expertise and your time and ensure that your potential partner is willing to do the same. With combined forces, your equation of joint venture could certainly be 1 + 1 = greater than 2.

Copyright (c) 2009 Christian Fea

Christian Fea is CEO of Synertegic, Inc.. A Joint-Venture Marketing company. It illustrates how to take advantage of Joint-Venture relationships by establishing centres of profit with minimal risk and maximum profitability. To discover the only joint venture Marketing strategies more to join its free JV wealth e-zine.