Monday, November 21, 2011

Your competitors may be a resource - propose a Joint Venture with them


What do you think of when you hear the words ~ joint venture? Do you think that large companies working on contracts of several million dollars? Or, you can see entrepreneurs engage in partnerships that can share some or all of the following: intellectual property, assets, data, knowledge, and last but not least profits.

Manage a joint venture

It is important to remember that a joint venture is not a merge, so there is no transfer of any type of property. However, it may be a good idea to describe what each party is bringing to the table in the form of a legal agreement. It can also be a good idea to describe what the goal is to help alleviate the implied expectations on the part of either party. There are many models available online if you choose to make something of yourself. Most business people recommend the presence of a lawyer at least review your document to make sure that you are not inadvertently sign part of your business more far.

Creative relations joint venture

Because it is not a merge, you can use this model in a variety of ways, including as a small business. This will allow you to share the resources, not only for your own free industries, but with your competitors. It is, of course, if your competition is open to the idea. Of course, when you engage in a joint venture with your competitor, you will want to ensure that you have completely exclusive and protected information, but this type of relationship can be successful.

Here is an example of the real life of a joint venture competitive: there were two companies of staffing which combines the resources of wooing a large client that none of them has had the ability to service. The two owners know and respect each other, then they decide that a joint venture may be in order. After discussing the logistics of such a company, it was decided that they would each service a specific geographical area for the client to prevent the doubling on the staffing of the assignments. Then, if one or the other could not service demand of the client in their field, they would pass the company to the other body. In this way, the client has served at any time, and two small companies were able to acquire a piece of the action in the field of large enterprises. The company has worked so that the two companies have increased their margin of 30%. Realizing that they could do more with major clients, they quickly adopted the philosophy of the joint-venture in their business plan overall. Guess what? He has worked.

Again, it is possible to joint-venture with your competition, if you are creative. What a photographer that has too many companies of marriage at a time of the year? By spouse to venture with a competitor, it might be possible to still revenue; you turn not far off the company because you can have the other photographer cover the opportunity.

Find the good joint venture adjustment

Joint venture with a competitor can be a frightening proposition. It is wise to know that you are joint venture with, and how they normally do business. If you have similar operating procedures, this might be worth an exploratory meeting to see if a joint-venture could become a win-win for both companies. A conversation never hurt. Did a trial run. Forget not that the key to a large joint venture is to communicate, communicate, and communicate. You must communicate expectations, operation of the procedures, schedules and the like. Who knows? If it works, you can yourself find strengthening of sources of income that you never could have imagined.




Christian Fea is a Collaboration Marketing strategist. It allows business owners to find out how to implement integration marketing tactics, Alliance and joint ventures to solve their specific problems. It shows how you can create your own Collaboration Marketing strategy to increase your rate of conversation sales, new and repeat business. It can be attached to the: http://www.christianfea.com




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