If you have been marketing on the internet for a long time, you know that joint ventures were very popular among the internet marketing specialists. It is a very efficient use of resources of time, as joint venture partners can capitalize on the email lists that have already been built by another distributor, instead of having to create a list of zero.
But how you select the right venture for you partner? If you want to enter into a joint venture online, there are several factors that you should consider when you evaluate a potential partner.
First, you must consider the size of your joint venture partner e-mail list. Obviously, subscribers a trader has, sales more you can do in partnering with this Distributor. In General, except if you are marketing to a very tightly defined niche market your potential joint venture partner should have at least 5,000 subscribers to make the business value of your time. Of course, is not an absolute rule: there will be times when a smaller list can produce enough sales to make the company profitable.
The second thing you should consider when choosing a joint venture partner is types of products that he or she already offers to subscribers. You want these products at least somewhat related to your own. In this way, it will be easy to discover the needs of members and demonstrate how your own products can meet these needs. For example, you may be sold bar ware (martini glasses, glasses of gin, etc.) online - it would be logical to enter into a joint venture with a merchant who sells bar stools and home bars wet. People intending to buy a bar to install in their homes would naturally want to have pleasant bar ware to go with it.
Of course, you do not want to choose a joint venture partner who sells products so similar to yours that you could duplicate your efforts.
The third thing to be considered in the choice of a joint venture partner is the flexibility or the partner e-mail list. Number of subscribers open each email? How many click through to view offers in these e-mails? How to buy the articles promoted in these messages? Are they repeat purchasers, or they just tend to buy a unique product? All these factors will help determine how profitable will be your joint venture.
Finally, you should consider the overall reputation of your potential joint venture partner. Talk with other marketing specialists who have formed a partnership with this person in the past to see how successfully a business was. Your potential joint venture partner was honest on conversion ratio? A he or she promote the products with the same enthusiasm and the same effort as if they were his own?
Use these questions in the selection of a joint venture partner and you will have a good chance or find a partner who can help you build a business even more successful.
Original article: http://www.anthonyvicenza.com/wordpress/joint-ventures/the-right-partner.html
Anthony Vicenza is a professional affiliate reseller. It now provides free advice to wanna-entrepreneurs internet to http://www.AnthonyVicenza.com.
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