In addition to being the strategy faster, easier and more cost-effective to attract customers and increasing benefits in small business, there are so many other benefits of joint venture marketing for all concerned. Then, why all small business owners are not joint ventures application?
Here is a partial list of the most common mistaken beliefs about the joint venture marketing. I chose the top five of your reading time, but you can listen to erroneous beliefs more when you connect you to hear me interviewed by Doug Hudiburg http://tinyurl.com/cov4d.
Mistaken belief # 1: there is a risk high losing money.
If you're like most small business owners, then the fear of losing money is inevitable because you are probably on a minimal budget from the start. However, you cannot lose money when you pay only the results. You pay only a Commission when customers of your joint venture partners buy from you. Thus, you get in reality income before incurring the costs.
The only other presale expenses are production costs and costs of printing/postage of letters, coupons or vouchers. If you do joint ventures or not, these are fresh, that you agree in any event, because you will need these coupons or vouchers for other marketing tactics. Thus, the belief that there is a high risk of losing money is moved.
The mistaken belief # 2: you will lose your customers.
Your customers will buy other products and services that you like it or not. Thus, it would be well your business to recommend what they are buying and a profit of it.
In fact, recommend services and quality products your customers will strengthen your relationship with them. How? First of all, you are shortening their decision-making process by saving the time that they will otherwise spend on research and to try these products and services. Second, by organizing bonuses and exclusive discounts, you are saving them money. By saving them time and money, you add value to what you already offer your customers, and this will therefore strengthen your relationships with your customers.
The mistaken belief # 3: making joint ventures will eat your Profits
Most small business owners would rather struggle to get customers and get poor profits at best, instead of sharing profits with a joint venture partner that sends customers their way.
They are not acting as joint venture in reality eliminates the risk of losing money. For example, when you pay for an advertisement, you have no idea if it will generate responses or not. Thus, you will lose your money if the advertising fails.
With a joint venture, you pay only for results. Thus, giving a percentage of profits earned to be better than flushing money down the drain... because that is what happens when you spend $300 on an ad that does not generate responses.
Mistaken belief # 4: these are joint ventures complicated
Of course, it has complicated joint ventures, but there are so many simple joint ventures and short term that a beginner can start with.
It only gets more complicated when you are looking for joint ventures as one between Merrill Lynch and HSBC, a few years ago. The two banks combined logos and in fact a service called Merrill Lynch HSBC, which had a building on Regents Street in London. That could have been profitable for Merrill Lynch and HSBC, but you do not have to do if you do not have the tools or resources.
Any small business owner can make the joint ventures that are much simpler. For example, you could host a seminar with your partner, and both promote your customer lists. You are going more far both walk with more customers and huge profits.
The mistaken belief # 5: joint ventures require considerable time and effort.
Certainly the time and effort go into the preparation. However, joint-venture marketing is a strategy very little take much effort or time to implement.
If you are a joint venture with the people who are in your network or that may be introduced to you by someone on your network, then the relationship-building process is shortened. It is because you and your partner for joint venture already know, like and trust each other, or you have a mutual friend who introduces you to each other. For this reason, it can take as little as thirty days to run your first venture.
However, if you are approaching a joint venture partner is a cold contact, the time you are looking for is the time of the establishment of relations. If you have great qualities of networking then you should be on your way in a few weeks or months. It simply to assess the character and the other company.
Copyright © 2005 by Habiba Abubakar and Emprez. All rights reserved.
Note: You are welcome to republish this article as long as the dialog box resource at the end is fully included and unchanged.
Joint venture specialist Habiba Abubakar, alias the Diva of the Profit, specializes in helping small business owners who are struggling to increase their customer base and who are tired of earning the poor profits. To register for a free copy of its electronic course the revealing Mini, more easy ways to Skyrocket Your Profits in 90 days or less, ?The "and receive with other free marketing resources, visit [http://www.profitdiva.com]
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