Joint Venture Marketing - Increasing Your Traffic and Profits

Why are Joint Ventures one of the best tools for all levels of Affiliate and Internet marketers?

Well lets first make sure everyone knows the clear and simple definition of Joint Venture. A Joint Venture is an agreement between 2 parties, in our case individuals, who work together towards a common goal. Here is a clear understanding of an ideal joint venture and how a Joint venture can be a very profitable relationship: " Bob has a great Product but Bob has only a couple of friends. Bob talks to Mary. Mary is the most popular girl and knows everyone. Bob asks Mary to promote his product to her friends and for every sale Bob gets, Bob and Mary split the profits 50-50. Bob and Mary make $10 each and are very happy and Bob is now the Go-to guy" Now mind you, I forgot to tell you that Bob and Mary are only 5 years old and Bob is selling lemonade. But the concept of a Joint Venture Remains the same.

Joint venture marketing is probably the most underused internet and affiliate marketing tool available. The potential success of a good joint venture relationship far outweighs the success of an individual might have on their own. Typically, people are afraid of these joint venture partnership deals going bad, so they tend to shy away from any sort of joint venture offer... especially when there is a monetary investment.

Many JV partnerships are a simple exchange of services, similar to the Bob and Mary example above. Joint ventures don't always require a split sharing of profits. Let me explain, there are many forms of Joint ventures and this characteristic is something that makes them very attractive and successful. The first and simplest way to under-take a Joint Venture is to reciprocal-promotion of a product.

These endorsements from other merchants will expand your list of customers and provide you with a bigger initial audience. Not only are you expanding your customer base to include your venture partner's customers but you will also have the opportunity to build a relationship with your new subscribers because your JV partner endorsed you.

Personally, I feel one of the best ways for you to gain additional contacts is to give away a useful but free gift, item, tool, etc. As I just mentioned, is the expanded customer base that comes with joint ventures is a huge potential for future sale conversions. If you partner up wisely you can inherit a customer base that could have otherwise taken you years to build.

One of my JV's allowed me to literally double my subscriber base. It was a huge success and I did my part to make it as successful as possible. I just think how easily I was able to double my subscriber base and by doubling it I am able to reach more people. This is one of the reasons how joint ventures can benefit your current and future profits.

The third reason joint venture marketing is great is increased traffic from these new customers. You should be informing people of how you intend to help them throughout their travels. On My blog, I typically provide people with resourceful tool, such as the Butterfly Marketing Manuscript (GREAT Read) or a set of squeeze page templates, informational eBooks, things that will provide people with tools and information they need.

One of the downsides to internet marketing is most tools cost something. If you are internet savvy enough you are able to get a good deal of these tools for free ( or you could just subscribe to my site and I will send you these things for free). One of the tools that I used in my JV promotion, is the automated article directory submitter. This would typically cost $167, but as a gift I was ( and still am ) giving it away for free.

As you can see, joint venture marketing can most definitely work in your favor. The reasons I've mentioned above are just some of many that can work to your benefit. And, the best reason of all, it's all free.

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